Mission :
- Manage the overall strategy of traffic acquisition programs with a goal of maximizing visits from the right audience while maintaining a high level of quality.
- Work closely with product marketing to identify and create contents to be promoted.
Make recommendations on new content creation and partner with product marketing on re-writing headlines to increase click-through rates. - Manage the strategy and execution of paid programs that drive traffic to article, video and contents(Google ads, Linkedin, and other networks).
- Partner closely with the sales team to ensure that traffic acquisition strategy is driving the expected conversion trend.
- Responsible for organic search strategy, ensuring best practices are being followed throughout the organization.
- Manage dashboards and reporting for all content marketing initiatives to planned traffic, engagement, budget, and ad revenue goals.
Profil recherché : DIGITAL
- Bachelor’s degree required. Educational discipline in a related field (Marketing, Business, etc.).
- Minimum 3-5 years of experience in a digital marketing role, preferably in the IT industry.
- Experience managing paid search campaigns and paid content distribution channels.
- Experience with Google Analytics.
- Experience with search engine optimization and link building.
- Experience with a CRM and a marketing automation solution such as Marketo, social network tool
such as Hootsuite - Ability to analyze marketing data to present results as well as high level trends.
- Highly organized and able to effectively track projects from start to finish on time
- Strong collaboration skills – the ability to persuade others patiently and effectively
• Strong interpersonal skills and ability to work collaboratively with other departments
• High energy, self-directed and a team player
• A fluent level of English reading and speaking is required. A good French level will be highly
desired
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